This is a founding, hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with the CMO to double down on growth. You’ll then also have the opportunity to test and scale new channels.
Reporting to the Sr. Director of Growth, the Director of Growth Marketing will play a pivotal role in scaling Felix’s digital acquisition efforts. This is a high-impact role focused on customer acquisition, creative development, and optimizing our growth levers across paid and organic channels. The ideal candidate has a strong analytical mindset and deep experience in performance marketing.
Lead and optimize multi-channel paid marketing efforts that drive patient acquisition across direct-to-consumer channels. Play a critical role in scaling performance marketing and marketing experiments to improve conversion, engagement, and cost efficiency in this hands-on, data-driven role.
Lead experimental marketing initiatives, creating the testing strategy, discovering new channels, managing a test budget, and scaling what works. This role combines strategic leadership with hands-on experimentation. Reporting to the Director of Paid Acquisition, you'll be a key member of the Demand Gen team and pave the path for innovative customer acquisition strategies that fuel the expansion.
The Performance team is the engine powering KOHO’s user acquisition across Canada. With a "User First" approach, each team member owns a key piece of the growth ecosystem using creativity, data, and experimentation to drive long-term customer value and brand growth. You will design, manage, and scale user acquisition campaigns across paid media channels and leverage AI-powered tools and automation to enhance campaign optimization.
The Senior User Acquisition Manager will lead the management and optimization of performance marketing campaigns across multiple channels, with a focus on driving user growth in Japan and other APAC markets. This role reports directly to the APAC User Acquisition Manager and collaborates closely within a cross-functional, matrixed team to ensure alignment with overall company objectives and strategic initiatives.
Developing Paid Social channels and implementing marketing strategies to acquire new users. Responsibilities include setting up tasks for designers to produce advertisements, monitoring campaign and channel performance, conducting A/B tests for campaigns and ad creatives, and working closely with analytic and creative teams to define approaches for advertising campaigns.
Support the success and growth of our Make Money/Manage Money native media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies. The role involves executing and managing native ad campaigns across platforms, monitoring daily performance metrics, and collaborating with the Content and Paid Media teams.
Support the success and growth of our Make Money/Manage Money native media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies. Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy.
This role involves leading therapist and patient acquisition, owning performance marketing strategy and execution, and working cross-functionally to build and scale a high-performing acquisition engine. The ideal candidate will lead acquisition strategy across Meta, Google, LinkedIn, and emerging channels. Additionally, the candidate will launch and optimize paid campaigns with a focus on CAC efficiency and lead-to-customer conversion.