Drive new depositors with paid media by deploying, measuring, and optimizing performance spend while maintaining efficient payback windows. Execute the paid media testing roadmap, focusing on Paid Social and managing creative test pipelines. Find and execute AI leverage using Gen-AI + low-code tools to automate workflows and deliver against ambitious growth targets.
Lead the development and execution of marketing strategies that drive pipeline growth, customer acquisition, and revenue with a focus on enterprise segments. Oversee performance marketing channels and execute full funnel demand generation campaigns targeting B2B new business & expansion segments. Responsible for global performance and demand generation strategies across all regions including AMER, EMEA & APAC.
We’re looking for a strategic, hands-on, roll up your sleeves Sr. Marketing Manager to own customer acquisition and demand generation across a multi-location franchise model. This role is ideal for a results-driven B2B SaaS marketer who thrives in high-growth environments, understands how to drive demand efficiently, and embraces AI and automation to maximize output.
Drive direct sales pipeline by generating qualified interest from high-potential prospects and surfacing sales opportunities. This role focuses on converting inbound signups and interest into qualified sales opportunities through marketing programs.
As Performance Marketing Manager, you will take ownership of campaign execution across multiple paid channels, focusing on driving user acquisition and optimizing performance to meet growth targets. You’ll work closely with Analysts, Creatives, and external partners to uncover insights, scale high performing campaigns, and support data driven decision making.